How it works
The components
The process
One time
Tell us your market, your send date, and how you like to write. Upload a few writing samples if you want. We use them to match your voice. Done once, editable anytime.
Inside every newsletter
Three come from your brief. Three are researched and written by our editorial team every month, whether you respond or not.
Top of Mind
Curated monthly · TOMM Editorial
This month's story
Three of the most valuable private companies in tech are preparing to go public. What a wave of IPOs means for the economy, consumer confidence, and homebuyers sitting on stock options.
Why this section exists
"One big story from the wider world. Interesting, insightful, worth remembering."
Opening
A personal note in your voice, no header, no fanfare. Built from your brief: a closing, a client moment, something you noticed about the market. Agents who don’t respond still get something warm and genuine.
Featured listing
Your listing or recent close, presented as a clean spec card so clients can scan the price, beds, baths, and the highlight at a glance. No listing this month? We leave the section out rather than fill it with filler.
Local pulse
Hyper-local intel for the ZIP codes you actually cover: community spotlights, school boards, new developments, and the data that frames it all. The section clients forward to friends thinking about moving.
National picture
Rates, inventory, policy. What your clients are seeing headlines about and asking you to explain. Written clearly, without spin, so they feel informed and you look like the person keeping them that way.
Worth knowing
A story outside real estate that lands squarely in your clients’ lives, as homeowners, neighbors, people making big decisions. Useful and interesting enough they’ll credit you for sharing it months later.
Top of mind
One big, interesting story from outside real estate — something worth remembering. Not a trend piece, not filler. The kind of story that starts a conversation when a client forwards it.
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